(Credit:Next New Networks)Video host YouTube today announced that it has acquired Web video production company Next New Networks.
YouTube says that the newly-bought production team will be on the forefront of testing new YouTube technologies, as well as acting as an incubator for up and coming video talent.
"Within YouTube, Next New Networks will be a laboratory for experimentation and innovation with the team working in a hands on way with a wide variety of content partners and emerging talent to help them succeed on YouTube,"wroteTom Pickett, who is YouTube's Director of Global Content Operations on the company's blog.
"We are thrilled with the new capability the team brings and the positive impact it will have making our YouTube partners more successful,"he continued.
Along with the acquisition news, Pickett also outlined the company's new"YouTube Next"program, which he described as"a new team tasked with super-charging creator development and accelerating partner growth and success."Those efforts, Pickett said, included outreach programs like meet-ups and community events alongside training and education programs.
Reports that YouTube was eyeing Next New Networks as an acquisition target were first reported by The New York Timesback in December, though new tidbits on the sale had all but dried up since then. Pricing details of the deal have not been disclosed.
Other Google acquisitions that have been YouTube-related include annotations toolOmnisio in 2008, online video platformEpisodic in Aprilof last year, and sentiment analysis and recommendation engineFflick just last month. Out of all those, this is by far one of the boldest moves in turning YouTube into an original content creator of its own, something competitors like Microsoft are saidto be cooking upto challenge existing TV content networks for viewership on Internet-connected TVs and set top boxes.
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