At a time when many in Hollywood see Netflix as a threat, Showtime Networks said it will cut back the content it licenses to the company's streaming-video service.
This summer, when the current deal between Showtime and Netflix runs out, the new deal does not include any of the first-run series that currently appear on the premium-cable service.
Under the new deal, Netflix subscribers lose access this summer to such as shows"Californication and"Dexter."Showtime is owned by CBS, parent company of CNET. While past seasons of those shows will be pulled, Netflix will continue to stream episodes of"The Tudors"and other series that have gone off the air, Showtime said.
CBS cut a similar streaming deal with Netflix, offering only dated catalog titles such as"Family Ties"and"Star Trek"but no current shows.
For months, media moguls and studio executives have tried to label Netflix a threat to the TV and film industries. Two weeks ago, on a trip to Hollywood to meet with studio contacts, I was told that they would continue to supply Netflix with content but not their most valuable. In some cases not even their second-tier content.
The general message was that they simply can't afford to allow a discounter like Netflix to offer TV shows and films until the content had gone through the traditional distribution chain and all the value squeezed out. In other words, they want cable, pay TV services and local TV stations to get a crack at the shows and films first.
One studio source who wasn't as down on Netflix predicted that things would lighten up as the big studios learned how to correctly price their content for services such as Netflix. The backlash against Netflix is only a knee-jerk response to a service that grew 60 percent last year and now boasts 20 million subscribers.
More to come
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